All media used by consumers incorporates the use of advertisements with the purpose of getting individuals to buy products or use a certain company’s services. The creation of advertisements whether they are used in a magazine or for a television program take a lot of planning and creative capability. Students can learn how to use their skills in writing and art to gain an online education in advertising.Advertising is specifically focused on getting consumers to buy, use, and support products and businesses. Professionals in the field use different ways of informing individuals about products. Advertisements for billboards, newspapers, magazines, websites, and more all use similar techniques but present them in a different way. Online education is geared towards training students to use creative and visual characteristics to successfully sell a product. Inside the professional workplace job responsibilities include generating ideas for an advertising campaign, overseeing the creative design, and working with the financial department to plan the advertising campaign around the budget of the company. Career training online teaches students how to accomplish these tasks through courses and practical experience.The common educational path taken by students is gaining a bachelor’s degree or master’s degree in advertising. Traditionally, advertising is connected to gaining a degree in mass communications. Students should search for a degree program under the category of journalism and communication. The advertising degree gained through schooling is earned as a specific concentration.To learn how to create and follow through with advertising procedures students should start by gaining a bachelor’s degree. The ultimate focus of a bachelor’s degree program is to teach students how to use all forms of media to promote and sell products. Advertising theory, media management, campaign strategy, and marketing are covered topics to prepare students to understand and implement work duties. Main skills gained include writing copy, laying out advertisements, and using industry standard computer programs efficiently. Students have the ability to enter lower level careers as well as managerial positions upon completion of a program.Furthering education at the master’s degree level teaches students how to take their knowledge of advertising and apply it to a global market for large companies. Students have the option to specialize in areas that include creative strategy, media planning, and new technology. Programs teach students how to apply advertising through courses focused on advertising for society, building a campaign structure, and writing for the media. Students learn advanced knowledge and skills to provide them with the ability to take an advertisement and make it successful in a different country. This is important because students have to develop great research skills. Other countries usually have a different advertising style than the United States and advertising managers have to develop a campaign based on their research. Organizations that sell products overseas hire degree-holding students with these skills. Continuing education by gaining a PhD in the field prepares students with in depth study to become consultants and teachers.Advertising professionals will continue to shape how products are sold by advancing with technology and societal trends. Education is a key factor in a student’s ability to create advertisements. Work with a company and help them sell their product by completing an accredited online degree program today.DISCLAIMER: Above is a GENERIC OUTLINE and may or may not depict precise methods, courses and/or focuses related to ANY ONE specific school(s) that may or may not be advertised at PETAP.org.Copyright 2010 – All rights reserved by PETAP.org.
Aerial advertising is a form of advertising, where balloons, aero planes, blimps or helicopters are used to display advertising materials. Statistics states that 88% of the people surveyed remember seeing an advertisement while 79% of the people remember the product and 67% of the people remember at least one half of the actual advertisement. This only proves that Aerial advertising is an effective method of advertising.It is instinctive for any person to look up on hearing an aircraft or helicopter or even seeing a blimp. Anything seen or heard in the skies is still an exotic experience. The requirements of an aerial vehicle used for advertising are low air speed flying, full stalls of the aircraft and maximum maneuvers to ensure that the advertised material are being seen by the audience below. Aerial Banners, Billboards, letter banners are all light weight advertising materials having large prints and logo used in this type of Advertising.Aerial Advertising using Air crafts:
Normal high-speed aero planes cannot be used for the purpose of advertising and the most common are the “prop aero planes”. These are fixed wing air crafts which can travel at a relatively low-speed and can stall when required. Helicopters are also used for banner towing. The disadvantage of usage of a fixed wing aircraft is that there are restricted air spaces in around sensitive installation or pivotal locations like Washington and New York City or the defense aerospace, the banner towing air crafts are not allowed in these regions.Aerial Advertising using Blimps:
Blimps are non rigid floating airship which does not have internal supporting structures. Blimps rely on hot gases like helium to keep them afloat. In the year 1925, Goodyear Tire and Rubber Company were the first to use blimp for their advertisement. In the modern-day blimps, LED billboards are fitted to give a better view to audience during day or night-time. Blimps are more cost-effective method of advertising compared to others. One advantage of the blimp is that it can move freely in the skies, there is no restriction to its movement even in no fly zones.Aerial Advertising using Sky writing:
On a clear day with calm winds, sky writing is one of the best ways of aerial advertising. Short messages written in the sky in a horizontal pattern, which is parallel to the equatorial axis of the earth, refer to as sky writing. A vapor projector is used to create the smoke and the pilot writes the message in the sky. This is popular with many companies. Short dramatic messages are written regarding either personal or business related. Personal messages vary from birthday wishes to marriage proposals.An important aspect of aerial advertising is that the FAA has set guidelines on the usage of the aircraft and the safety measures needed during aerial advertising. Written approvals along with certificates indicating that the personal flying the aircraft has completed the training are mandatory. The FAA has created complete Information on the operations of banner towing. Aerial advertising might not be able to compete with the new age technology and the internet but it still is one of the best effective methods of advertising which can reach a larger audience in a short span of time.